Discredited bot-whisperers New Knowledge rebrand to Yonder, just in time to save 2020 election… from itself?
Discredited bot-whisperers New Knowledge rebrand to Yonder, just in time to save 2020 election... from itself?
Infamous commander of faux Russian bot armies New Knowledge has changed its name to Yonder, memory-holing its troubled reputation with a promise of a ‘more authentic internet’ just in time for the 2020 US presidential election.
New Knowledge, the bot-hunting and consulting firm founded by a State Department alumnus, has undergone a makeover. Billing itself as “the leading authentic internet company,” whatever that means, the newly-rechristened Yonder has neatly divested itself of New Knowledge’s baggage, just in time to bury Americans in horror stories of Russian bot activity for the 2020 election cycle.
The company is under investigation b...








