Russian ski star Alexander Bolshunov becomes new face of Norwegian winter sports equipment giant Swix
Russian ski star Alexander Bolshunov becomes new face of Norwegian winter sports equipment giant Swix
Swix, an iconic Norwegian brand for fans of winter sports, has chosen a Russian ski star Alexander Bolshunov as the face of a new line of its eco-friendly ski waxes.
Based in Lillehammer, Norway, Swix is the world's leading manufacturer of ski poles, ski waxes and sportswear with some 74 years of history.
Alex Bolshunov, 23, is one of the world's best cross country skiers and the current leader of the FIS World Cup. However Bolshunov, who developed a large fanbase worldwide since he started to win at international level in 2017, is facing a ban from international competitions.
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On December 9, 2019 the World Anti-Do...

